6 Steps to Success:

Determine needs. Define goals. Implement. Measure. Analyze. Refine.

digital strategy

Many companies contact digOnline looking to kick-start their online presence but often aren’t sure where to start. In today’s online world, there are so many options when it comes to marketing your business online. We’re here to help.

The development of any new web project involves a four-step process. The first step is an initial needs analysis meeting to review/ determine your target audience. We assess the following:

  • Who is your target audience?
  • How are you connecting with them?
  • How is your target audience interacting with your brand?
  • How are you currently marketing to them online?
  • Are you using the correct platforms to reach your audience?
  • What social media platforms do they favour?
  • What is your marketing budget?
  • What forms of traditional marketing are you doing?

Once we define your target audience, we will begin to establish your online and business goals. From there, the second step is the production of a comprehensive interactive strategy. We will detail each phase of the process and provide a scope of possibilities from which a more narrowly defined set of requirements may be drawn.

Once we mutually agree upon the various elements of the strategy, we can begin the third phase of the process which is implementation. Our project team will provide updates and meetings along the way to ensure a smooth transition into the online space. We’re here to help, so please make sure to ask us questions throughout the process!

The final step is measurement and analysis. The online world is rapidly changing and your web strategy needs to constantly be tweaked and promoted. Our experienced team of web marketers make sure your business is seeing measurable results. We will continually measure and then evaluate your digital efforts. By constantly reviewing your strategy, we will deliver results that will ultimately help your business grow.

Career Opportunities

We’re always looking for the best people to join our team. If you’re one of the best,

send us your resume.

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